Marketing Your Services to Increase Patient Access
Free webinar presented by SAAS
Back by popular demand!
Thursday, December 15
2:00 EST/1:00 CST/12:00 MST/11:00 PST
Space is limited so reserve your webinar seat now:
Join us for this engaging session and learn the fundamentals of marketing and the importance of infusing your brand with stickiness, value propositions, and emotional appeal so you become a provider of first choice in your community.
Rapidly changing market forces, new funding streams, and consumer choice are compelling subtsance use disorders treatment providers to engage in an unprecedented array of marketing activities – many of which represent uncharted territory for our providers. When clients and census numbers are difficult to predict, your agency’s brand, image, message and reputation become critical business assets.
Patrick Gauthier, Director of AHP Healthcare Solutions is a senior consultant who, over the course of 20 years in the behavioral health and insurance fields, has held various roles that enable him to take a broad perspective and make recommendations that balance the needs of payers, employers, providers, and consumers. For nearly twelve years, he served as Chief Operations Officer and Chief Marketing Officer for a national managed behavioral healthcare organization where he was responsible for the implementation of mental health parity in federal and state employee health plans as well as the privatization of SAMHSA Block Grants. His operations experience and expertise includes call center operations, utilization management, case management and provider contracting. His consulting background over the past five years includes executive consultant and project management roles with a national Medicare Quality Improvement Organization (QIO), leading their Behavioral Health Consulting services division. His expertise includes behavioral health policy and delivery system design, information systems, and quality improvement. His career has explored all aspects of building successful public-private partnerships in frontier, rural and urban settings around the country.